Consumer preferences for retail, beauty and dining experiences are shifting in 2024. Today’s modern shopper is looking for innovative experiences ranging from new technologies to automated solutions. As more diners and retail customers head back into stores, they’re expecting a seamless omnichannel experience that matches an in-person one. As a business owner, there are areas you can adapt to cater to customers embracing new payment options, loyalty programs and automated interactions.

Read the Square Future of Commerce report here. 

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