Successful businesses stand out from the crowd. In this course you will learn how to identify your product's 'personality' and create a brand around it.
| Module 1 | Establishing Your Brand Focus | |
|---|---|---|
| Unit 1 | Branding Your Business - Introduction | |
| Unit 2 | Establishing Your Brand Focus - Product Analysis | |
| Unit 3 | Module One Quiz | |
| Module 2 | Identifying Your Target Market | |
| Unit 1 | Identify Your Market | |
| Unit 2 | Reality Check - Live Research! | |
| Unit 3 | Module Two - Quiz | |
| Module 3 | Creating Your Brand Identity | |
| Unit 1 | Choosing Your Brand Name | |
| Unit 2 | What Makes a Logo a Logo? | |
| Unit 3 | Logos and Slogans | |
| Unit 4 | Module Three - Quiz | |
| Module 4 | Growing Your Brand and Protecting Its Reputation | |
| Unit 1 | Growing Your Brand | |
| Unit 2 | Brand Reputation Management | |
| Unit 3 | Module Four - Quiz |
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